In order for a brand to be truly successful, it has to know how to anticipate need. Innovators accept the responsibility for delivering new products and services for others that could make a meaningful difference to the way we live our lives. How far ahead do you look? How ambitious should we be? There isn’t a simple answer, however the strongest brands disrupt convention and change behaviour; they move the needle.
Great branding requires genuine passion, the drive for money alone isn’t a strong enough passion and will ultimately lead to a brand failing. A good brand starts with a vision/mission and really strong values; from there concept ideas are evolved into projects with business plans that are evaluated for their potential. Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations.
Brand identity sometimes appears naturally with ease but sometimes this process requires more work. HEMPOSITE® is already a brand in our eyes, the words speak for themselves, HEMP…COMPOSITE…HEMPOSITE®. Despite the strength of the name the brand identity logo must support the brand vision, connect to the values that underpin it and generate a positive perhaps subtle) emotional response from anyone (or just the target audience) who sees it.
We feel it this is very strong as a lead brand identity for HEMPOSITE®
products but does it work when applied to a whole building concept? Is it connected enough?
As our design identity work evolves we feel the need to find an identity for the complete HEMPOSITE® structure in logo form as well as physical identity; something more specific, more eye-catching.
The power of the people
A brand ambassador is someone who promotes a brand and its products to their network with the objective of increasing brand awareness and driving sales. In recent years, though, and with the rise of social media, non-executive employees from all departments have and can become effective brand ambassadors.
How do you be a great brand ambassador? Simple, go the extra mile in everything, and the value of your brand will make itself evident to your clients, customers and partners.
Be a yardstick of quality. Some people aren’t used to an environment where excellence is expected and need to be positively encouraged by the aspirational employee culture within the organisation.
