Immersive experiences to transform wellbeing

Making digital correspondence feel more real

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Immersive experiences to transform wellbeing

SMART ALTERNATIVE REALITY AREA is our state of the art modular, multi-function, multi-sensory immersive  environment which aims to enhance well being through positive transformational experiences.  

SMART ALTERNATIVE REALITY AREA will enable you to be immersed in environments of your choice without the need to wear headsets or other wearable technology. With panoramic film and 360 degree audio, as well as climate and scent, it will create the perfect sensory experience. 

The technology aims to provide a sustainable option, reducing travel and its impact on the environment. 

Smart Alternative Reality Area

Making digital correspondence feel more

SMART ALTERNATIVE REALITY AREA will connect to the outside world through our integrated communication system TARA, or Twin Alternative Reality Area, which provides eye-to-eye contact in a more natural way, with a true to life-size hi-resolution image of the person with whom you are communicating. 

By dispensing with face-sized screens, TARA makes digital correspondence feel more real, and more human than ever before. It could be revolutionary for both industry and residential use.

meet the team

Johnny Pope – Project Lead – Smart Alternative Reality Area


Johnny Pope, Innovation Project Lead

Johnny is our digital media expert with over 25 years of industry experience across an extensive range of digital platforms.

Prior to joining our team, Johnny worked at the Academy for Innovation & Research at Falmouth University working on virtual reality and a range of projects including a medical augmented reality system and a tablet-based game for a well-known music streaming service.

Before this, Johnny ran the web media company Into3D for 18 years.


Georg Finch, Technical Strategist

With 20 years of experience teaching and consulting for the VFX industry, Georg oversees the technology requirements and development for the Innovation department.

Specialising in stereoscopic and augmented reality as well as repurposing technology for novel uses, to realise the aspirations of the Innovation team. 

Smart Alternative Reality Area by night